UIPP - Union des Industries de la Protection des Plantes

Christophe Grison's story : with or without pesticides ?

Spend time with Christophe, and it’s clear to see how seriously he takes innovation in farming. Perhaps the facet of agricultural innovation least understood by the general public is the extent to which new farming practices are entirely consistent with protecting the environment. This can seem counter intuitive, with the mental model people have of historic farming being environmentally friendly, and modern farming less so. Christophe strongly challenges this view.